Showing posts with label typography. Show all posts
Showing posts with label typography. Show all posts

March 7, 2009

The Emperors New Typography...

Should I post this? It's not a spoiler but you may prefer to watch this in the cinema. But I just have to talk about the Watchmen Title Sequence.


I originally got this link of Motionographer, and I have to say those guys seem to be pissing up each others backs recently because I think the design elements of this title sequence are very underwhelming and poorly executed. Since I posted this, they removed the whole post... I'm not sure why. Infringement? Or just because they realised it really didn't deserve to be on the front page? Here's a quote from the original article;

"Yu and his creative team wove meticulous detail into the type design. Rather then simply lay 2D type onto the foreground of the live action, it is incorporated in 3D into each scene."

You can see the titles now over at Yu+Co's website, that's if you can actually navigate it. The video is very slow loading as well - I'll repost a better link when I find one.

So basically they've made some tracked on type. Well done guys. You took a fixed typeface and colour, and tracked it into a pre-made sequence. Badly. IMHO, the designers at Yu+Co don't get brownie points for completing such a standard job. However - one has to consider that perhaps people are more impressed by this title sequence, because of the fantastic cinematography, grading and editing. Let's hope the rest of the film continues in a similar fashion... I thought as a whole the titles were very absorbing and beautiful to watch. The type could have given so much more impact to the overall sequence - there's no excuse really when you're filming straight from the pages of a graphic novel.

November 26, 2008

Cinematographical...


Looking around after finding this nice take on the Star Wars titles, I found this:
Slick bit of typography set to Lock stock.

June 14, 2008

Eddie Murphy and the Chunky Red Type Conspiracy....

So, there's another film coming out with Eddie Murphy as the lead... Great.

But there's been something troubling me about our ex-favourite 80's golden boy from purely a design point of view... since The Nutty Professor was released in 1996, nearly all films with Murphy as the lead seem to also have posters and art with alarmingly similar chunky sans red typefaces. No, seriously - let's take a look shall we?


Wierd. I'm sure I'm not the only person sad enough to notice this..... Maybe it's a demand written into his contract that all film titles must be presented in CHUNKY RED TYPE. It must be the key to his success...... ;)

June 10, 2008

I Heart the Alphabet...




You can't beat a bit of reet good typography. No, you can't. Any of you who attempted the recentley posted Empire Quiz will know how iconic typography can be - that's whether it's on a poster or on the titles of a movie.

Anyway, I've been digging a hole on the internet and found a lovely article showcasing some great examples of wonderful typography based design over at Smashing Magazine. Now I may be a motion graphic artist (or whatever), but that doesn't mean I don't hanker after one, single, beautifully designed page of type to chew on.

It's kind of made me realise I've been neglecting typography in my moving image work, and there's some fantastic designs here that have inspired me to be a bit more thoughtful about our good friend Typography.

If only they made alphabetti-bonio for us pooches. Woof.