Last June Mookomatic posted about the strange Eddie Murphy and the Chunky Red Type Conspiracy.... There have been a few second rate comedy's with similar layout since, (The Proposal, Bunch of Amateurs, Confessions of a Shopaholic, The Rebound, The Boat That Rocked, Son of Rambo, Step Brothers, Drillbit Taylor and Bride Wars) but recently I've noticed a couple of other copy cats. Aside from studios mirroring each others releases (Bedtime Stories and Inkheart) they seem to be mirroring each others poster campaigns, again. I have recently seen trailers for up and coming Hollywood comedies: Fried Up, Sex Drive and Role Models. All seem to be favouring an orange and white colour way. Interestingly, between noting these links and posting I have had trouble finding examples online. Maybe they have noticed the similarities and started to change their looks.
I'm sure it's not too important in the whole scheme of things, I just thought if studios are spending out on poster design they'd have a look at what their neighbours are doing. Or perhaps that's the reason why they all look similar?
Bark bark...
Bark bark...
