I'm sure all you TV watchers out there have seen the new Sky HD campaign with sir Anthony Hopkins. Sitting in a big empty room quoting famous lines from films and generally bigging up movies.
It's quite a nice idea, makes Sir Tony a bit more human, a bit like us, and reminds us how good some film are and how we should spend an arm and a leg on Sky HD to really appreciate their brilliance.
So why then have they got the Blade Runner quote wrong? 'I've seen things people wouldn't believe...' It's not just people; it's you people. Doesn't that change the sentiment of the quote?
Anyway, I was a little surprised, if you're gonna quote iconic lines on a high end campaign like this you'd think you'd get it right. Wonder if every one was too scared to tell the production team they'd got it wrong?
Check it out...
It's quite a nice idea, makes Sir Tony a bit more human, a bit like us, and reminds us how good some film are and how we should spend an arm and a leg on Sky HD to really appreciate their brilliance.
So why then have they got the Blade Runner quote wrong? 'I've seen things people wouldn't believe...' It's not just people; it's you people. Doesn't that change the sentiment of the quote?
Anyway, I was a little surprised, if you're gonna quote iconic lines on a high end campaign like this you'd think you'd get it right. Wonder if every one was too scared to tell the production team they'd got it wrong?
Check it out...
4 comments:
I'm currently working with the director that shot said ads and I know that they just let him rant for hours about his favorite movies. He's just showing his enjoyment of film. In other words... get over it.
Maybe it's just Anthony recalling his favourite film moments, but film buffs know the words in detail.
And this particular excerpt is one of my favourites because it is so moving:
"...like tears in rain..." really should be "...like tears in the rain..."
I've tried but I just can't get over it...
Thanks for both comments chaps.
I'm just pleased someone reads the Doghouse!
Geek isn't meant to offend, it's just a way of life. I would love to believe the new SkyHD ads were just a friendly chat with 'ol Tone, and they may well have been.
Point is if you're trying to sell a product that is effectively telling us that more detail is better, then you should probably make sure all those details are correct.
I agree with Hopkins it is a great speech, it is a moment to behold, and I too may miss quote it when I'm down the pub chatting to my friends, but if I was fortunate enough to star in a TV campaign about how brilliant it is, I'd make sure I get it right.
I'm sure it couldn't be too difficult, he is an actor after all.
I too have tried and I just can't get over it...
It amuses me when people use 'get over it' as an all-encompassing get out clause and defence against the detail police. We mustn't forget in life, the magic is usually in the detail ;)
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