Last June Mookomatic posted about the strange Eddie Murphy and the Chunky Red Type Conspiracy.... There have been a few second rate comedy's with similar layout since, (The Proposal, Bunch of Amateurs, Confessions of a Shopaholic, The Rebound, The Boat That Rocked, Son of Rambo, Step Brothers, Drillbit Taylor and Bride Wars) but recently I've noticed a couple of other copy cats. Aside from studios mirroring each others releases (Bedtime Stories and Inkheart) they seem to be mirroring each others poster campaigns, again. I have recently seen trailers for up and coming Hollywood comedies: Fried Up, Sex Drive and Role Models. All seem to be favouring an orange and white colour way. Interestingly, between noting these links and posting I have had trouble finding examples online. Maybe they have noticed the similarities and started to change their looks.
I'm sure it's not too important in the whole scheme of things, I just thought if studios are spending out on poster design they'd have a look at what their neighbours are doing. Or perhaps that's the reason why they all look similar?
Bark bark...
Bark bark...
2 comments:
It's just exceptionally lazy design - and Hollywood underestimating their audiences. I wonder whether the studios are carefully building up an easily recognizable identity, so you can spot a shit comedy a mile off.....
There needs to be a renaissance in movie poster design for the MAINSTREAM. Just because something is popular, doesn't mean it has to lack inventiveness or creativity. Come on Hollywood, commission some great poster design....
You can have a look at some classic posters that were recently re-imagined by various artists for a show called 'Now Showing'. Here's a good set on Flickr of the exhibition: http://www.flickr.com/photos/keepsmesane/sets/72157601618281265/
I went to see this in Soho. It was good.
Sinister Mr6 bought the Blade Runner print.
http://www.flickr.com/photos/keepsmesane/2542672188/in/set-72157601618281265/
Very cooool.
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